Home and personal care labelling leverages strong brand imagery to attract consumers.

Lasting presentation is a challenge, however, because products are often used in wet and humid conditions over long periods of time. Labels may also encounter a wide range of oils and chemicals from the container contents.

Labels also typically need to flex with squeezable plastic packaging without forming creases. If the label suffers edge-lift or other loss of contact, the adhesive will be at risk of whitening when exposed to water.

WET WIPES APPLICATIONS

Note: Novatron does not print labels.

Wet wipes packs require an adhesive with resistance to oil, chemicals and water to retain good open-closure performance for the duration of the product’s useful life. The adhesive shouldn’t leave any sticky residue, it should help prevent label creases and curls, and it should seal well to prevent content leakage. UPM Raflatac provides two resilient UV-acrylic adhesives which cover the majority of commonly used package types.

RC12 has relatively high tack for applications where a, stronger peel is desired, and provides long-lasting openclosure, functionality.

RC13 suits applications where the preference is for a softer, smoother and quieter peel.