The beverage industry is renowned for exceptional branding and marketing to catch the eye of the consumer and stimulate point-of-sale decision-making. Labels need to maintain a high-quality appearance and flawless performance in variable conditions during the lifecycle of the bottle.

During the bottling process, the adhesive must provide good tack in manual and automatic applications, possibly at low temperatures and in humid conditions. Areas where there is inconsistent contact between the label and bottle might not be visible immediately, but can lead to the development of bubbles or creases.

With clear filmic materials supporting a pristine ‘no-label look’ it’s vital that the adhesive remains clear during the life of the bottle. Excellent surface contact is required for good adhesive wet-out to prevent haziness. If exposure to moisture or water will be concerns after labelling, the adhesive needs to be resistant to water-whitening.

ADHESIVES

RP37

Multipurpose and multi-tasking

This multipurpose adhesive is for film label faces on. paper liners, and provides good adhesion on glass and even plastics. RP37 has good resistance to water and UV to retain reliable properties of adhesion for the entire label lifecycle. An optimal balance of high adhesion and high cohesion provides clean and stable performance in high-speed conversion and label dispensing, even in potentially moist and chilled conditions.

RP74

Quality, ultra-clear ‘no-label look’

RP74 is designed for a quality no-label look in combination with clear label faces and PET film liners,which encourage a smooth and clear adhesive wet-out. Long-lasting clarity is assured by excellent resistance to water-whitening once labelled. Good cohesion provides clean and stable performance in high-speed conversion and label dispensing.

RP76E

High-speed, high-productivity labelling

Specially designed for beverage and spirits labelling, RP76E provides good adhesion to smooth polar surfaces like glass bottles and metal and lacquered metal cans. It is supplied with clear film label faces on filmic liners. Excellent UV-stability plus resistance to water-whitening once labelled assures long-lasting clarity.

RP76E’s extra-high cohesion and the strength of a PET liner enable reliable high speeds and high productivity in label conversion and dispensing.

RC7B

Wet labelling clarity plus pasteurization

This UV-acrylic adhesive is designed for bottle labelling applications where excellent water and moisture resistance are required – providing good adhesion and retaining its clarity even on wet bottles. RC7B’s excellent temperature and water-whitening resistance also make ita good match for applications where bottles are labelled prior to pasteurization.

RC7W

Clean wash-off for recovering food-grade PET

RC7W is specially designed for wash-off film labels on PET beverage bottles destined for recycling. During the wash-off process in hot caustic, gravity separates label materials with RC7W from ground-up PET bottles. This produces pure, food-grade polyester suitable for re-use as bottles. RC7W has excellent performance in highspeed dispensing and is resistant to water-whitening once labelled.

Retail labels are applied to goods in stores, from books and home d cor items to shoes and mattresses. They serve a range of purposes: promotional and decorative use, in-store pricing, weigh-scale labelling, size-marking and other informational needs.

Typically, general purpose adhesives are used. In cases, adhesives are dedicated to substrates such as textiles, or they have finely tuned properties for a particular application. Food labelling has a specific range of needs and regulatory requirements and is covered in its own chapter in this book.

For logistics and transport end-uses, self-adhesive labels are typically variable information printing (VIP) products which route, track and trace objects throughout the supply chain, support inventory management, and streamline operations. They often experience significant wear-and tear during their relatively short lifespans, and may require good low-temperature performance on various plastic and cardboard substrates.

ADHESIVES

RP51

Multipurpose performance

This multipurpose, strong permanent adhesive is suited to a wide range of retail and logistics applications. RP51 adheres well to packaging films, card and corrugated boards, and after labelling retains good adhesion even in chilled temperatures of 0 to 5 C.

RHR5

Convenient weigh-pricing on PE bags

The specially adapted RHR5 hot-melt adhesive has balanced performance for convenient tack at room-temperature on PE weigh-price bags, plus good resistance to bleeding for clean, low-maintenance label dispensing. RHR5 is well-matched for weigh-price applications in grocery departments and has the necessary approvals for indirect food contact.

RH6

Shipping and logistics

The RH6 adhesive covers an extremely wide range of shipping and logistics labelling applications. RH6 performs well in chilled and room temperature conditions, on substrates including cardboard and stretch film. Compared to RP51, it also has slightly better cold tack on cardboard.

RR23

Long-lasting removability

RR23 provides exceptional long-term removabilitywith paper labels on a wide variety of substrates in logistics and retail uses. It also performs well on curved surfaces. For food labelling applications, RR23 meets the requirements of EU frame regulation EC 1935/2004, and complies with EU 10/2011 regarding components of food packaging containing plastic in its layers.

RS29

Resealable and repositionable

RS29 is a long-lasting resealable adhesive for filmic open-closure labels on substrates including HDPE, PP and glass. Retail and product labelling with RS29 covers dry goods which are resealed for freshness and convenience. RS29 also provides short-term repositionability with paper labels on a wide range of substrates, making it possible to correct any mislabelling.

RP38 TXL

Residue-free removal from textiles

For textile labelling on retail goods, RP38 TXL balances good tack to keep the label secured with residue-free removal to protect the value of goods.

RP36

Stable performance for luggage tagging

RP36 has increased cohesion to withstand the heat of thermal printing applications while also adhering well to itself when tags are looped back onto themselves. These are ideal properties for luggage-tagging applications.

RP45 & RP45 LW

Wash-off and recirculation for multi-use containers

RP45 and RP45 LW cover numerous rotational applications for plastic and metal crates, boxes, pallets, kegs and other multi-use containers. These adhesives last reliably for the lifecycle of the label and wash off quickly and cleanly for trouble-free container rotation

RP45 is intended for retail as well as standard logistics applications such as plastic transport boxes with smooth surfaces and metal kegs used by breweries. RP45 LW provides greater endurance on challenging rough and patterned surfaces and also in chilled warehouses and deep freeze conditions.

Optimal wash-off is achieved with hot alkaline water, though RP45 is also washable with pure hot water.

ULTRA-REMOVABLE ADHESIVES

RR522U, RR523U & RR524U

UPM Raflatac’s ultra-removable adhesives offer decisive removability where cleanliness really shows and where damage-free surfaces are essential to an item’s value. Clean removal also assists fast and cost-efficient handling.

These adhesives consist of minute adhesive spheres in an adhesive emulsion. This produces uniform, noncontinuous adhesive contact with the labelled surface, resulting in low-tack adhesion and a smooth peel-away.

The RR522U, RR523U and RR524U adhesives offer varying levels of tack for labelling in a wide range of logistics, general branding and retail promotion end uses, on surfaces from glass and white goods to books and newspapers.

Tyre labelling presents a real challenge for pressure sensitive adhesives. The roughness of the substrate and the uneven tyre profile severely limit the contact area between the tyre and label. The adhesive must also withstand migration from chemical components of the rubber as well as the wax or silicone-based chemicals often used as mould-release agents during the tyre manufacturing process. Very aggressive immediate adhesion is required.

Tyres are normally labelled in room temperature by hand or increasingly by automatic dispensing. Subsequent storage conditions can vary from room temperature to warmer or colder conditions in warehouses or outdoors. Accordingly, the adhesive must also maintain its properties in low and high temperatures.

ADHESIVES

RHT

The heavy duty RHT adhesive proves its performance every day on the production lines of nearly every tyre manufacturer. This high-tack, high coat-weight adhesive assures excellent performance to minimise re-labelling due to lost labels and assure reliable tracing and identification.

RH40

RH40 is supplied with cost-efficient label stock alternatives for labelling relatively smooth and even surfaces on particular car and motorcycle tyres.

RD50

RD50 is specially developed for tyre manufacturers’ internal logistics. Labels are dispensed onto the side of the rubber tyre before the vulcanisation process which bonds the tyre components and produces the tread.