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Self Adhesive Labels

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Durable Goods

Note: Novatron does not print labels.


Labelling on durable goods emphasizes particular conditions in which the label must perform and the life-expectancy of the label.

Requirements for resistance to exposures including heat, chemicals and solvents, moisture and water, mechanical strain, outdoor weathering and UV light vary widely. But in all cases, information such as model identification, serial numbers and warnings needs to last the lifetime of the labelled product.

Durable labelling is therefore an end-use category where a cross-linked adhesive – for example UV acrylic or catalyst-activated – will likely be required.

This is regardless of how well the labelled surface favours bonding in terms of surface energy, though naturally the adhesive will be adapted to the polarity of that substrate.

ADHESIVES

Electronic and electrical devices and their components and casings are typical examples where select UPM Raflatac adhesives demonstrate excellent durable labelling capabilities – computers, white goods, sports and fitness equipment, power tools, industrial machinery and automotive parts.

Moreover, our advanced non-solvent solutions enable label printers and end-users to move their durables business forward sustainably – and achieve market differentiation through environmental responsibility.

UV-ACRYLICS FOR ENDURING RESISTANCE TO HEAT, CHEMICALS, WATER AND UV LIGHT

Our UV-acrylic adhesives have high internal strength(cohesion) which makes their properties of adhesion resistant to long-term exposure to high temperatures, water, chemicals and UV. This high cohesion is achieved by chemically locking together the molecules in the adhesive with ‘cross-links’, which form during our label stock manufacture when the coated adhesive is exposed to ultraviolet light.

RC15 is specially designed to provide outstanding adhesion on polar surfaces like glass, steel or ABS.

RC18 is designed for films in combination with paper or film liners, in end-uses requiring very good adhesion on polar and non-polar surfaces.

RC20 has a high coat weight for rough and demanding substrates, and has very good adhesion on polar and nonpolar surfaces.

CATALYST ACTIVATED FOR EXTREME RESILIENCE

UPM Raflatac has introduced a new, catalyst activated adhesive (CAA) technology. As with our UV-acrylics, the adhesive undergoes a cross-linking reaction on our coating lines to increase the adhesive’s internal strength. With the ‘RX’ adhesives we have achieved a very high density of cross-links, for extreme cohesion and resilience. The first of this new series is RX15.

RX15 offers label converters and end-users a unique opportunity to combine top-level technical performance with an excellent sustainability profile. RX15 has extremely high adhesion on polar surfaces, good heat resistance and excellent resistance to UV-radiation and chemicals. Applications range from dumper trucks to solar panels and wind turbines.

RP37S

General purpose

For some applications, a film label face such as PET combined with a selected waterborne acrylic adhesive provide sufficient resilience for shorter-term exposure to water, UV and some chemicals. RP37S serves this general purpose need for labelling on both polar and non-polar surfaces.

RP33

Reinforced films and tags

High tack and cohesion make this adhesive particularly suitable for adhesive-on-adhesive applications, where the label or tag material loops back to itself. RP33 is designed for use with tear and cut-resistant reinforced films such as Tyvek and PE White Strong. A typical application is cable-labelling.

RP35, RC35

Film overlamination

UPM Raflatac supplies clear PP and PET overlaminates for lamination over durable labels, for applications where the printed image is at risk.RP35 provides good clarity and UV stability, in applications requiring overlaminated print protection from dirt, water splashes and abrasion.


RC35 is designed for overlaminating film label faces. This adhesive has excellent long-term resistance to heat, chemicals, water and UV.

RC35 also has excellent wet-out behaviour, particularly when supplied on a film liner which produces a smoother surface on the adhesive. This makes it suitable for overlaminating even on dark-coloured label faces where it is difficult to achieve good transparency.

Wines, Spirits & Craft Beverages

Note: Novatron does not print labels.


In the competitive wine, spirit and craft beverage industries, it’s all about the brand and how it is portrayed on the bottle. Producers from global brands to small independent companies compete for space on crowded retail shelves, so eye-catching wine and spirits labels provide a powerful edge.

No matter how fine the label face, its design and print work, correct adhesive selection provides a vital technical foundation for accomplishing immaculate visual appeal. While glass is a relatively straightforward substrate for achieving good adhesion, factors such as bottle surface treatments create huge variation in surface energy, which must be 38 dynes/cm or above.

Bottle contours and especially the lifecycle conditions of the product also present a challenge. Bottles may be cold and moist during label application. Temperature and humidity will certainly fluctuate during transport and long durations in storage. Extended refrigeration and ice bucket conditions may also be considerations. The various risks include label slide resulting in poor alignment during label application, edge-lift, bubbling and creasing.

Wine, spirit, and craft beverage adhesives from UPM Raflatac perform to the most demanding technical requirements, so that brands perform to the highest expectations.

ADHESIVES

RP30

Compelling presentation for the lifecycle of the label

Maintaining compelling presentation throughout the lifecycle challenges of wines and spirits takes a dedicated adhesive like RP30. This adhesive provides all the required properties for labelling champagnes and sparkling wines, whites, reds, roses and all spirits and liqueurs.

High initial tack provides excellent adhesion on the dispensing line and prevents label slide, even on moist and cold surfaces.

Good accommodation of fluctuations in temperature and humidity keeps labels looking their best without bubbling or creasing, from the bottling line, to transport and storage, to serving. RP30 also retains good hold in ice bucket conditions and provides good resistance to edge-lifting for reliable presentation on bottle necks when combined with recommended face materials.

RP30W

Efficient wash-off for returnable bottles

In the wash-off process for returnable bottles, the RP30W adhesive separates from bottles and stays anchored to the label face. This leaves the wash water uncontaminated and yields residue-free bottles for optimal presentation when recirculated. In particular, RP30W retains good wash-off performance following a variety of storage conditions for used bottles – including storage outdoors. This is where many wash-off adhesives fail, and where RP30W makes the difference. RP30W also performs reliably on label dispensing lines even in cold conditions.

WITH FILMIC FACE STOCKS

RC7W is specially designed for wash-off film labels on PET beverage bottles destined for recycling. During the wash-off process in hot caustic, gravity separates label materials with RC7W from ground-up PET bottles. This separation produces pure, food-grade polyester suitable for re-use as bottles.

RP37

Clear, strong and resilient adhesion

RP37 is a multipurpose adhesive for label films in combination with paper liners, with properties well-suited to wine and spirits labelling. Strong adhesion combines with good resistance to water and UV, for resilience in a variety of conditions.

RP74

High transparency ‘no-label look’

RP74 is designed for a quality no-label look on transparent containers such as PET and glass. It is combined with clear label faces on PET film liners to encourage a smooth and clear adhesive wet-out. Long-lasting clarity is assured by excellent resistance to water-whitening once labelled.

RP76E

Enduring clarity, exuding quality

RP76E is specifically designed for ultra-clear bottle labelling. It is combined with clear film faces and filmic liners to produce a smooth adhesive layer for an optimally clear adhesive wet-out.

With excellent UV-stability and resistance to whitening when exposed to water and ice-bucket conditions, the enduring clarity of RP76E reinforces perceptions of quality.

RC7B

Wet bottle labelling clarity plus pasteurization

This UV-acrylic adhesive for film label faces has excellent resistance to moisture and water. In particular, RC7B provides good adhesion and retains its clarity even when applied to wet bottles.

RC7B’s excellent temperature and water-whitening resistance also make it a good match for applications where bottles are labelled prior to pasteurization.

RC7W

Clean wash-off for recovering food-grade PET

RC7W is specially designed for wash-off film labels on PET beverage bottles destined for recycling. During the wash-off process in hot caustic, gravity separates label materials with RC7W from ground-up PET bottles. This separation produces pure, food-grade polyester suitable for re-use as bottles.

Oil & Industrial Chemical

Note: Novatron does not print labels.


Safety, information, traceability, and the prevention of stock losses – the label transforms industrial chemicals stored in Intermediate Bulk Containers (IBCs), steel and HDPE drums and many other container types into usable goods.

Adhesive selection needs to take into account the surface energy of polar surfaces like metals, paints and lacquers, and more challenging non-polar surfaces such as HDPE plastic. Other parameters include the smoothness or roughness of the labelled surface, the condition of the surface at the time of label application, and possible requirements for momentary repositionability.

After labelling, the adhesive needs to tolerate the conditions in which containers are stored and transported as well as any contact with the container contents. UPM Raflatac draws on decades of technical expertise to formulate adhesives for these highly demanding applications, for the lifetime of the labelled goods.